Website Terms of Use:

This Website is provided by General Mills (including its affiliates) and is provided for your personal entertainment, information, and education. Your use of this Website is subject to the following terms and conditions. Your use of the Website constitutes your acceptance of these terms and conditions and your agreement to be bound by them. If you do not agree to these terms or if you do not agree with our Privacy Policy posted on this site, please do not use this Website or any services offered by this Website. Please review this terms of use page often. We reserve the right to change these terms and conditions at any time without notice. Please check back from time to time to ensure you are aware of any updates or changes to these terms.

Submitted ideas:

All comments, suggestions, ideas, notes, drawings, concepts, recipes, images, videos, or other information disclosed or offered to us by you through this Website or in response to solicitations in this Website shall be deemed and shall remain our property. You understand and acknowledge that we have both internal resources and other external resources which may have developed or may in the future develop ideas identical to or similar to the suggestion or comments to suggestions and that we are only willing to consider the suggestion on these terms. In any event, any suggestion is not submitted in confidence and we assume no obligation, express or implied by considering it. Without limitation, we shall exclusively own all now known or hereafter existing rights to the suggestions of every kind and nature throughout the Universe and shall be entitled to unrestricted use of the comments for any purpose whatsoever, commercial or otherwise without compensation to the provider of the suggestions.

Mills Advisory Panel Online Privacy Policy:

The Mills Advisory Panel is developed and maintained by QuestBack on behalf of General Mills. General Mills and QuestBack are committed to maintaining the privacy of this online panel community. Your identity and the replies you give to the Mills Advisory Panel are completely confidential. All research reports contain only aggregated, not individual, information about the panelist.

We never release individual information about our panel unless the individual expressly agrees to such disclosure. In addition, we do not send unsolicited commercial emails. The Mills Advisory Panel will operate in accordance with CASRO's Code of Standards and Ethics for Survey Research (, as well as the Marketing Research Association's Code of Professional Ethics and Practice (

We will routinely review our privacy policy and security features and enhance them as necessary. This policy contains the following sections:

1. Information We Gather and Track:

The Mills Advisory Panel gathers demographic information, such as age, occupation, and other household characteristics, about our panel members when they fill out the Registration Questionnaire and participate in surveys. Panel members may register at the web site. The Registration Questionnaire and subsequent surveys require panel members to provide us with contact information (such as name, email address, business mailing address, etc) so that we may communicate with you. Among panel members, we track this information so we can send surveys that correspond to members' qualifications and interests. We also summarize information about the panel to develop statistics, ensuring that the panel is representative of consumers from across the country. Contact information is used only when Mills Advisory Panel needs to communicate with the panel members. Neither General Mills nor QuestBack sells this information or shares it with any other party. The communications that panel members will receive from the Mills Advisory Panel will concern:

  • Opportunities to participate in our communities of shoppers
  • Information about the results of our surveys

Panel members may opt-out of receiving communications from us at any time. Please see the Opt-Out Policy section below.

2. Information We Use and Share:

Information is gathered about our panel members as part of our Internet survey and research process. This information is aggregated and analyzed in reports for General Mills. Your survey responses are valuable in understanding the needs, interests and lifestyles of consumers. Neither General Mills nor QuestBack sells this information or shares it with other parties. We will never release your email address to any other person, company or organization without your permission.

3. Opt-Out Policy:

Our site provides users the ability to opt-out of receiving communications from the Mills Advisory Panel. Currently, instructions on how to unsubscribe from the Mills Advisory Panel are identified in every email sent to panel members. Panel members can opt-out by logging into My Account and clicking on the link at the bottom of the page to cancel their membership. Alternatively, panelists can send an email to with the word "Unsubscribe" in the subject line.

4. Modifying and Updating Your Information:

This site gives users the following options for changing and modifying information previously provided. You can visit the website, log in, and update your information.

5. Security Measures:

This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Passwords and user names are required, to limit participation in the surveys to invited panel members.

6. Contact Information:

If you have any questions about this privacy statement, the practices of this web site or any other concerns or issues, please Contact Us. Thank you for agreeing to serve on the Mills Advisory Panel and for participating in our studies. Your opinions are very valuable to us.

Agreeing to Terms:

If you do not agree to these Terms of Use or the Privacy Policy posted on this Website, please do not use this site or any services offered by this site. We reserve the right to make changes in these Terms of Use. Please check back from time to time to ensure you are aware of any updates or changes in this policy. Your use of our site indicates acceptance of these terms and conditions.

Contact Information:

For any comments or questions you are unable to find answers to on the FAQ page of this website, please Contact Us. We will then do our best to respond within 24 hours.