Frequently asked questions

Please note: If you are unable to find the answer to your question here, please click on Contact Us above to submit an inquiry to our support team. We will then do our best to respond within 24 hours.

Questions about the Panel

To be eligible to participate in the MAP, you will need to complete a questionnaire that details food consumption behavior and other information about you and your household. Once this questionnaire has been completed you then become eligible to participate. You will find this registration questionnaire if you go to the 'Join Now' page of this website.
U.S. residents age of 18 or over who have been invited to join the MAP may participate. People who work for competitive food companies, advertising agencies, or market research companies or departments may not participate.
The Mills Advisory Panel gathers demographic information, such as age, occupation, and other household characteristics, about our panel members when they fill out the Registration Questionnaire and participate in surveys. We track this information so we can send surveys that correspond to members' qualifications and interests. We also summarize information about the panel to develop statistics, ensuring that the panel is representative of consumers from across the country. Contact information is used only when Mills Advisory Panel needs to communicate with the panel members.
The MAP is a strong supporter of privacy. We follow CASRO (Council of Survey Research Organizations) guidelines to protect respondent confidentiality. Please click on the 'Privacy' link at this site to review our complete policy on participant privacy.
Currently, the Panel consist of only U.S. residents.

How To Questions

We hope you will continue as a Panel member because your feedback is very valuable. However, if you decide to discontinue your membership in the Panel, log into My Account and select 'Cancel Membership'
Go to the 'My Account' page of this website and enter your login ID and password. Type in any information that has changed then click on 'submit'.
If you forget your password, go to the 'My Account' link on this website; click on the link next to 'Forgot your password?''; and enter your email address to request a password.

Taking Surveys

You'll receive an invitation by email to participate. The panel research will be conducted on the Web. All you need to do is click on the link, or copy and paste the website address into your browser window. Then, simply follow the instructions on the screen to complete the activity. You are never obligated to participate in research.


A community is an on-going, interactive form of research.  The number of discussions and surveys you are eligible to participate in will vary.  Additionally, there frequently will be open discussions on topics that you can choose to participate in.  

We do our best to identify studies that are relevant to you, based on the information you have provided to us in your profile as well as in previous studies. The email invitation will typically indicate the general subject matter and provide instructions that pertain to that study. You may be asked to take a 'screening survey' if there are any special requirements needed for a particular research study. It may be that we are looking for some characteristic that you or your household don't fit. In those cases, we will not require you to complete any more of that particular study.


If you agree to join the Mills Advisory Panel, you may receive different types of compensation depending on the type of research project you participate in. For some projects, you will be awarded MAP points that can be redeemed for various prizes after you've accumulated a minimum number of points. For other types of projects, you may receive a product to try or some other type of compensation. Our invitation for each project will state the compensation.  In the event that the MAP Points program should terminate, please be aware of the following:
As a MAP member you will be notified via e-mail that the program is being terminated and that you will have 90 days to redeem your MAP Points.   In the event that the panel does close, you will be able to redeem your points, even if you haven't reached the 1000 point minimum threshold.

Technical Questions

You will need to access our surveys by using one of these devices:

-A traditional desktop computer
-A laptop/notebook computer
-A Tablet (Certain Surveys)
-A smart phone (Certain Surveys)

One of these types of devices with Internet access and a Web browser will work for most activities. Activities are tested on systems running the following browsers:

-Internet Explorer

You will NOT be able to access our community using any of the following devices:

-A personal digital assistant (e.g. Palm Pilot, Handspring Visor)
-A television-based browser or television set-top box (e.g. WebTV)
-An Internet appliance or thin client (e.g. Iopener, Ipaq, mainframe terminal)
-A game station (e.g. Sony PlayStation, Microsoft X-Box, Sega DreamCast)

Contact Information

If you are unable to find the answer to your question here, please use the Contact Us link to submit an inquiry to our support team.  We will then do our best to respond within 24 hours.